Amazon Go and More: Company Working on Different Types of Store Formats
- Author: Anthony Vega Dec 08, 2016,
Dec 08, 2016, 3:13
Once inside the building, the store will use various sensors and computer vision combined with deep-learning technology to track shoppers.
2 Walk into an Amazon Go store that features Just Walk Out technology.
When the shoppers leave the store, the bill is automatically totaled, charged to their Amazon accounts and a receipt is sent.
The patent provides a good look at how Amazon Go could work, but there are still some unanswered questions: what if you go shopping with a friend and they pick up something and hand it to you? The said "grab and go" store is setup to open for the public early 2017.
The technology "is wonderful", said Phil Lempert, a food marketing expert based in Los Angeles.
The 1,800-square feet store currently runs on a closed beta and is only open to Amazon employees for now.
American store chain Walmart has opened a new type of store, called Walmart Pickup and Fuel: it is a hybrid between a gas station, a grocery store and a pick-up point for online orders.
"Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout?", Amazon said in its statement. Customers will be able to scan their phones at the entrance using a new Amazon Go mobile app.
Not content with being number one online retailer, Amazon have made a decision to turn up the heat on the high street.
"The ease with which you can shop a website, the same thing is going to happen for physical stores", he told CBC. "This would act as a logical extension of the Impinj product line as the chips could be used as the inventory Management tracker (when lifting a new item the system recognizes a picked up sale allowing for seamless walk-out the door checkout)".
If it does push forward with selling fresh food in stores, Amazon could put a lot of pressure on traditional grocers and superstores like Wal-Mart. However, the store is said to be ending jobs soon.
The store will initially sell regular grocery essentials such as milk, bread, ready-made food, snacks, sweets, artisan cheeses and more.
The radical concept is just one of at least three prototypes that is undergoing trials, the Wall Street Journal reported, citing people familiar with the matter.
"Amazon believes that America's hard-working men and women are irrelevant to customers - they couldn't be more wrong", Marc Perrone, worldwide president of the United Food and Commercial Workers global Union (UFCW) said in a statement released Tuesday, according to the Seattle Times.