Brexit Britain: Apple's App Store prices are about to increase
- Author: Latoya Cobb Jan 18, 2017,
Jan 18, 2017, 0:56
Overall, app publisher revenue grew 40% year-over-year-an acceleration over 2015's growth rate-resulting in $35 billion across iOS and Google Play app stores.
The $89 billion figure includes revenue paid to third-party app stores and advertising revenue. Its analysis also found that time spent in mobile apps was growing (it believed it to be much higher: 69 percent across iOS and Android), and it found that actual app usage - meaning sessions (aka app launches) - was only up by 11 percent. "We're seeing major indications of this shift globally". An in-app purchase that previously cost £7.99, such as the "All Worlds" upgrade in Super Mario Run, will soon be priced at £9.99. China's App Store in particular saw dramatic growth in 2016, with activity expanding by 90 percent. Contrary to the myth that no one downloads apps, consumers are increasingly downloading, and using, apps.
The platform owners paid out almost $89 billion in revenues to publishers from in-app ads and app store revenue, up 40 percent from the year before. What are your thoughts on the increase in App Store app prices in the UK, India and Turkey? Android and iOS app downloads reached 90 billion in 2016, by 15% higher compared to a year ago. Apps that are more expensive than that will also go up by 25%.
Apps are now disrupting legacy industries, such as banking, retail, and entertainment.
Researchers have found that downloads around the world have increased by 15% from 2015 to 2016. In some cases, the app store will collect money and information from consumers and shut down before users can take advantage of their services. In China, Youku barely edged out iQIYI for the top spot by active users. So for an app that might have sold for $0.99 in the United States, it will now sell for £0.99 in the U.K. instead of £0.79. For example, Finance, Travel, and Photo & Video apps did particularly well for the iOS App Store, whereas the Productivity, Tools, and Social categories proved popular on Google Play. Most countries experienced over 20 percent year-over-year growth for time spent in-app. The 220 million is expected to become 810 million by 2020, and increases in app downloads will likely continue through 2017 and beyond.