Amazon Grabs 'Thursday Night Football' Streaming Rights, Another Blow For Twitter

Like Thursday Night Football, the ability to watch "All or Nothing" comes with Amazon Prime membership.

In a bid to expand coverage and reach a wider audience including the younger generation, the National Football League had inked a deal with Twitter past year to stream a few games on its digital platform.

If NFL viewership is on a downswing, somebody forgot to tell Amazon.

The NFL reached an agreement with the retailer to provide the rights to 10 Thursday Night Football games to be streamed to Amazon Prime customers next season according to multiple reports.

U.S. business news sources report that the NFL's governance accepted a $50 million offer for the streaming rights, representing a fivefold increase on the $10 million Twitter paid for the content in 2016.

That means that technically, the games won't be free to stream, but they will still be carried by broadcast networks CBS or NBC, as well as simultaneously on the NFL Network.

This is not the first time that Amazon is getting into a deal to steam live sports content. Later this year, America's most popular sport will be coming to Amazon Prime as part of a new deal the online retailer recently inked with the NFL. The 10-game package will be available to Amazon Prime subscribers.

The NFL was a great partner to launch our strategy and we will continue to work with them to bring great content to our passionate sports fans. (NYSE: VZ) to stream the games to its customers and CBS Corporation (NYSE: CBS) and Comcast Corporation (NASDAQ: CMCSA) to stream games which air on their networks.

  • Latoya Cobb