Verizon Reportedly Paying $21M To Stream One NFL Game

Verizon paid $21 million to broadcast the September 24 game between the Jacksonville Jaguars and Baltimore Ravens at Wembley Stadium in London.

According to Recode, Verizon will pay about $21 million to stream the game on its properties, including AOL, and to an global audience.

The game "will be streamed live across Verizon's portfolio of platforms including AOL (Xetra: 6OL.DE - news), Fios, go90 and Complex", the statement said.

The pact is similar to one the NFL struck with Yahoo Inc.in 2015 for a single game from London at a cost of $15 million, the league's first experiment making a matchup available primarily on the internet. TV access will be offered through an over-the-air broadcast in the Baltimore and Jacksonville local markets, as well as on Sky Sports in the UK.

But Verizon's NFL Mobile was limited to local market and primetime games, and streams were limited to those in the United States. Unless you live near one of the teams, you can only get the game through Verizon's properties or an National Football League app.

Amazon recently paid a reported $50 million to stream Thursday Night Football games in 2017.

Verizon is paying roughly $21 million for the game. They managed only around 2.36 million viewers, less than a fifth of the ratings games get on TV, and that was after some aggressive pushing and auto-playing of the game to basically anyone who got on Yahoo's website.

"Are we reaching incremental audiences?" And since NFL London games start early, it'll be the only game to watch.

  • Latoya Cobb