Apple CEO to MIT Grads: Tech Without Values is Worthless
- Author: Latoya Cobb Jun 10, 2017,
Jun 10, 2017, 7:01
At the end of the speech, Cook shed more light into a 2014 private shareholder meeting in which he told climate-change skeptics who own Apple stock to drop it. Cook believes it was an example of a CEO taking a stand with his moral values at the risk of angering his shareholders.
Cook drew chuckles from the audience - who greeted him by waving their iPhones in the air - as he recounted his path to the top of the transformative tech company. He went on to obtain his MBA from Duke University in 1988. "I tried meditation. I sought guidance and religion". In a moment of youthful indiscretion, I might even have experimented with a Windows PC.
Cook called on the new MIT grads to marshal their skills to help tackle issues from cancer to inequality to climate change.
"We have been cooperating with the United Kingdom government not only in law enforcement kind of matters but on some of the attacks", Cook said during a Bloomberg Television interview on Monday. Cook said he had a conversation with Trump before the decision urging the president to remain in the accord. "Don't listen to trolls, and for God's sake, don't become one".
Trump formed the council on May 1 in an executive order, which said the body will work to "transform and modernise" government information technology and digital services.
"I can tell college students are behind it because most of the tweets happen at 3 a.m.", he said. But he cautioned that "technology alone isn't the solution".
Cook said on Monday that Apple's encryption is misunderstood.
Cook has criticized U.S. President Donald Trump's policies but offered only a gentle joke at the president's expense on Friday, telling students it is obvious they have taken over Trump's Twitter account.
"Most of the time [technology] is a force for good", Cook said. Cook described the various ways Apple uses machine learning in its products today including optimizing iPhone battery life and recommending Apple Music, but said Apple doesn't detail what it has planned for years ahead like other companies. He previously served as chief operating officer and headed the Macintosh division.
"Encryption doesn't mean there's no information, because likely metadata exists and metadata, if you're putting together a profile, is very important", he said.
Addressing the Class of 2017, Cook emphasized the importance of baking humanity into every decision and project, particularly when it came to technology. Zuckerberg spoke to Harvard's graduates as peers within the same generation, setting their sights on achievement.