Samsung's OLED Monopoly Blamed for Higher iPhone 8 Price Tag

The dependence naturally gives Samsung an advantage over pricing, as it is said there is no viable alternative now.

How Many Different Phones Will Apple Sell?

Since past year, people have been talking about how Apple was going to skip the 7s and go for the iPhone 8.

According to Computer World, the company will be announcing its new range of smartphones at the Steve Jobs Theatre at its Apple Park on September 12 and will ship its devices 10 days later. More bells and whistles cost more, and Apple users are accustomed to paying more for a premium device that has become such an integral part of modern life. Apple's event, which will be live streamed from California on its website, begins at 10am local time (6pm BST). All eyes are now on Apple's take on bezel-less display. Visit MarketWatch.com for more information on this news.

He writes, 'For optimized promotional effect, we think Apple may unveil the three models simultaneously in September, though the launch date of the OLED version may trail that of LCD models, and supply tightness may not improve before 1H18'. But if shortages of the new phone extend beyond the initial sales period, which is expected to begin September 22, analysts and investors could dial back their projections for sales in the crucial holiday period. The exact resolution of the iPhone 8 is not know as yet. Right now, the app's color scheme has been updated to match the Apple launch invite. The anniversary edition iPhone is expected to come with dual camera set-up, similar to that of the iPhone 7 Plus. Those prices would represent a $100 reduction from current levels, Sacconaghi said.

Apple is expected to introduce a 3D face scanner module on the front of the device for unlocking the new iPhone.

New iPhones typically are in short supply when first released. That product positioning will determine whether consumers decide to pay extra for high-end models or opt to pay less to get a lower-priced model. Some in the rumor mill claim the anniversary edition phone could be called iPhone X, iPhone Edition, or iPhone Pro. This Macerkopf report has said that the iPhone 8 will go on sale from September 22.

Simply put, Apple is at the mercy of Samsung until they can find a better or cheaper alternative.

UBS rates Apple a buy with a price target of $180.

  • Latoya Cobb