"IT" Smashes Box Office Records With $123.1M Opening

That makes the opening of "It' the highest for a horror in the history of cinema and has earned more than double the earlier record holder 'Paranormal Activity 3′".

"It" shattered several box office records this weekend earning a whopping $123.1 million in North America and almost $185 million globally.

"A terrific start for the Fall moviegoing season after a rather slow Labor Day weekend as 'It'revs up a sleepy marketplace and we look forward to an wonderful September at the box office, " wrote movie analyst Paul Dergarabedian at comScore in an email to Xinhua.

Many movies with well known titles and huge budgets, like "Transformers: The Last Knight", "The Mummy" and Warner's "King Arthur: Legend of the Sword", flopped when they failed to grab audience's attention as "It" did.

"It" was directed by Andy Muschietti, who is already being courted for another instalment.

It also generated the third largest opening weekend of 2017 behind only the $174.8M of Beauty and the Beast and the $146.5M of Guardians of the Galaxy Vol. 2. Perhaps the studios will even try for an It prequel. It's enormous opening follows Get Out and Split both topping US$250 million (NZ$344 million) worldwide and Annabelle: Creation approaching US$300 million (NZ$413 million).

The film's success is good news not just for Warner, but all of Hollywood. Wind River dropped 49% to an estimated $3.2M while the toon Leap! fell 48% to an estimated $2.5M. Most box office analysts were predicting that the film, which stars Bill Skarsgård as the terrifying clown Pennywise, would open in the $70 million to $80 million range.

"There's something really special about the story itself, the way the movie was made, and the marketing".

That's a hell of a lot better than some of the other new releases that came through this weekend, though.

IT also received positive reviews, including 87% on Rotten Tomatoes and a B+ CinemaScore. Flying past $900M in the end seems very likely - a popular hangout for movies which include Iron Man.

  • Essie Rivera