Alphabet Inc (GOOGL) Expands Pay With Google For All Payment Methods

Developers can pick up the Google Payment API and start implementing Pay with Google to their apps. Majority of users have more than one credit or debit card, and their Google account is linked to at least one of the cards through Google Play or Android Pay or any other service.

Once you've selected the card you want to use, Google will send your payment information and your shipping address to the vendor, cutting down on the forms you need you fill out.

So far, Pay with Google will work a handful of services including Dice in the UK, Kayak in the USA, and iFood in Brazil.

Earlier this year, Google unveiled a new payment API at its annual developer conference. The feature will also make it easier for customers to shop using Google Assistant, the company noted earlier this year. More importantly, Google will not charge any transaction fees on payments received through the new portal.

Online payments have already gotten pretty good over the years, and while this isn't the first service of its kind we've ever seen, the popularity and usage of Google services should help Pay with Google take off considerably better than its competitors. Today, that changes, with Google launching Pay With Google.

Google Payment allows users to pay with any card in their Google account, whether it's a credit card or debit card.

Businesses-especially those with a popular Android app-should consider adopting Pay with Google as a means of converting more mobile shoppers into paying customers. "Then, the merchant will handle all the details just like any other purchase", said Bhat.

Not using any of the listed payment providers?

The current payment partners include PayPal's Braintree, Stripe, Vantiv, Worldpay, Adyen, and Groupe Paysafe.

It would make the competition tougher for mobile payment platforms, including Apple Pay and Samsung Pay, that are competing against Google's Android Pay and are aiming to improve the existing online shopping experience.

  • Essie Rivera