PUBG in China will have "socialist core values"
- Author: Essie Rivera Nov 24, 2017,
Nov 24, 2017, 0:23
The popularity of PLAYERUNKNOWN's Battlegrounds has been well documented, with the game having sold over 20,000,000 copies despite being in early access. Specifically, PUBG will have to incorporate tweaks that would make it more suitable for the "socialist core values" of China.
"PUBG is now the most popular survival shooter game, and is enjoyed by users all over the world", said Steven Ma, Senior Vice President of Tencent.
"[Tencent] will make adjustment to content. and make sure they accord with socialist core values, Chinese traditional culture and moral rules", Tencent said in a statement on Wednesday, Nov. 22.
"We will localize and operate the game by catering to the preferences of Chinese gamers", noted Tencent Senior Vice President Steven Ma. However, the localisation process not only includes text translations into the new language: it'll also have an impact on the game's content.
Among other things, the developer studios for their survival games have added red banners that read, "safeguard national security, safeguard world peace".
Another popular title by NetEase, Wildness Action, was embedded with the same slogans to balance out the otherwise wanton simulated violence between players, according to Communist Party newspaper The Global Times. It's also well known that Tencent takes cheating very seriously and has developed fantastic anti-cheat software in the past so one would assume that will also be at the forefront of the company's minds.
Last month's congress, which happens only twice a decade, put Chinese President Xi Jinping and his consolidation of power in the global spotlight.
A statement from Tencent publicly assured that PUBG would highlight "healthy, positive cultural and value guidance, especially for underage users" through teamwork and fair competition.