EA on why Battlefront II doesn't have cosmetic monetization

Wedbush analyst Michael Pachter believes industry behavior will be change following the gaming community blow-back over EA's aggressive in-game monetization strategy in "Star Wars Battlefront II".

Elsewhere in his talk, Jorgensen admitted that the limited microtransaction testing developers conducted during the game's beta test was "not enough to really understand some of the reactions that we ultimately got". If we're not making mistakes along the way and learning from them, that's when you should worry about us. But our view is these are great opportunities for us to continue to tune the game, to adjust these things.

"Some people have more time than money, and some people have more money than time", Jorgensen said. Players can choose which side in battles they want to play on, meaning they can unlock Sith and Jedi alike, such as Kylo Ren, Darth Vader, Rey or Yoda. Electronic Arts announced on November 16, a day before the "Star Wars Battlefront II" game's official launch day, it is temporarily turning off all in-game purchases for the game in response to the negative sentiment from gamers.

"It's an incredible brand that's been built over many, many years, and so if you did a bunch of cosmetic things, you might start to violate the canon, right?" The politicians called the title a "Star Wars-themed online casino created to lure kids into an addictive cycle of gambling money for a chance to win game upgrades".

"We pulled up on the MTX (microtransactions), because the real issue the consumer had was they felt it was a pay-to-win mechanic", said Jorgensen during the Credit Suisse conference call. "Some people have more time than money and some people have more money than time and you always want to balance those two".

Until recently, game makers had been careful to require players to rely on skills for weapons or abilities that could help beat challenges or adversaries.

"Loot boxes are a voluntary feature in certain video games that provide players with another way to obtain virtual items that can be used to enhance their in-game experiences", the association said.

For EA, the microtransactions offset the fact that Battlefront II has no paid DLC. And when we want people to play those games we add content and events around them for years to come.

Speaking with GamesBeat, Riley stated "We have a games team here that I run, that meets with all of our partners, and particularly we spend a lot of time with EA, both on the marketing side and the production teams".

"So, there might be things that we can do cosmetically, and we're working with Lucas [film] on that". Even if that weren't the route EA chose to go down, I don't think a pink or white Darth Vader would have been make or break for most players.

  • Latoya Cobb