Instagram's Feed to Now Show 'Recommended for You' Posts

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located exclusively in the "Explore" tab. The people behind Instagram are taking the time to ensure that the "Recommended for You" section will contain posts that are actually relevant to user's interests.

Instagram has been rolling out new features over the past months, with one of them being the ability to follow hashtags in the same way that users would when viewing accounts. It means users scrolling through their home feed will now no longer only see posts from accounts they directly follow alongside the ads. The posts are clearly labelled and the app will introduce three to five suggested posts. However, it was a little bit hard to access it. Users had to go to the Explore section to see recommended posts and videos. They'll see things from their wider network, too - not entirely different from Facebook's new Explore feed, in fact. The recommended posts from accounts that users aren't already following will appear in a user's normal Instagram feed.

Recently, Instagram has been focused on broadening access to posts and content beyond accounts that users follow. Although getting rid of "Recommended for you" isn't an option, temporarily disabling it is.

However, there is one fundamental difference between the hashtag feature and the new "recommended posts" feature.

To hide these recommended posts, tap the three "dots" menu above the post, then tap "Hide". The social media platform did not give any clear indications on when exactly will the new update be fully available to all its users.

The "Recommended for You" feature is now rolling out to all iOS and Android Instagram users.

  • Jon Douglas