Nutella Discount Leads to Chaos
- Author: Jon Douglas Jan 28, 2018,
Jan 28, 2018, 0:17
The store slashed the price of Nutella by 70%, bringing it down from €4.50 ($5.59) to €1.40 ($1.74).
The report added that all of the stock of Nutella items was grabbed in 15 minutes, with one shopper getting a black eye from trying to get his own spread.
"Seriously? All this for Nutella?" another customer wrote on Twitter, along with a video of the frenzy inside a store.
"Fistfights" broke out in the aisles in several stores, Le Parisien reports, dubbing the phenomenon "Nutella madness".
The Local reported that police were called in Ostricourt in northern France, where a fight had broken out. A chocolate and hazelnut spread mostly acts as morning bread spread to nearly half of the world's population.
Born in 1964, Nutella has proven to be a beloved nutty spread worldwide.
In multiple stores, the situation reportedly got so out of hand that the police had to be called in! "Another had a bloody hand", one customer told the newspaper Le Progres.
Ferrero issued an official statement on their site on January 25 washing their hands of blame: "The Ferrero company wishes to remind you that the sale was decided unilaterally by Intermarché". Founder Pietro Ferrero hit upon the idea of using hazelnut-abundant in his native Piedmont region-in order to save on expensive chocolate when making confectionary.