Google Pixel yearly sales double to 3.9 million in 2017

Apple shipped 216.7 million iPhones in 2017 and Samsung sold 316.4 million smartphones in the same period.

Disclosed to investors, Google advised Pixel phone shipments doubled in 2017 - a claim substantiated by IDC.

Google may not be entirely new to the smartphone scene, but it's still a minor player when it comes to sales.

The company reportedly only shipped 3.9 million Pixel phones in 2017, according to IDC research director Francisco Jeronimo. However, looking at the big picture, Google still has a lot of catching up to do.

Apple sold 77.3 million iPhones in the Christmas quarter for an average of 849.450 iPhones a day, per ZDNet's math.

For starters, Google only sells Pixel phones in six to eight countries, depending on the model, so Google is not the slightest bit competitive in the worldwide market. In 2016, Google brought in former Motorola executive Rick Osterloh to lead its hardware division, which includes its Google Home smart speakers, Chromecast streaming devices and Google Wi-Fi routers. However, despite a very capable product and a lavish marketing campaign, customers are apparently not yet getting on board the Pixel train.

But the Pixel isn't a massive commercial success for Google for the time being.

Doubling the number of units shipped is a good step for Google even if you don't take that number at face value.

Look, I get it, the Pixel's still the new guy on the block. That seems like a huge growth rate, but consider this: The original Pixel launched in October 2016, which means it was available only for three months of that year.

No smartphone comes without any issues, but if Google wants to make a bigger splash in the market, its Pixel devices will need to come as close as possible to being flawless.

One thing not many people will realize is that Google's smartphone pricing is even more high-end than Apple's, though.

  • Latoya Cobb