Facebook suspends Cambridge Analytica & SCL Group accounts
- Author: Jon Douglas Mar 18, 2018,
Mar 18, 2018, 1:27
About 270,000 people downloaded the app, Facebook said.
Whistleblower Christopher Wylie, who helped found Cambridge Analytica and served as their director of research until 2014, told NBC News' U.K. partner ITN Channel 4 News that the company helped develop an application on Facebook that paid individuals to take a survey. Cambridge Analytica will no longer be able to buy advertising on Facebook, but according to the Times, the organization still possesses "most or all" of the data it illicitly collected, and may still be able to use that data to direct campaign efforts by clients.
Although all certified they had destroyed the data, Facebook said it received reports in the past several days that "not all data was deleted". Facebook did not mention the Trump campaign or any other campaigns in its statement, which was attributed to the social network's deputy general counsel, Paul Grewal.
Facebook has suspended the account of controversial data and communication firm Strategic Communication Laboratories, including its analytics company, Cambridge Analytica.
Facebook has announced that it suspended Cambridge Analytics and Strategic Communication Laboratories (SCL) Group from its platform for fraudulently obtaining Facebook user data and then using it to run election ads on United States president Donald Trump's behalf. "We were able to get upwards of 50 million plus Facebook records in the span of a couple of months". The New York Times wrote on Saturday that the data was purchased to aid President Trump's 2016 campaign. Facebook then asked them to destroy the data.
Cambridge Analytica has said it was key to Mr. Trump's victory.
The American data analysis firm - which is not associated with the famous British university - is well known for the role it played in President Trump's election campaign, where it provided intricate data on the thoughts of American voters.
Furthermore, the perception that Facebook got hoodwinked in this manner hurts its reputation in terms of vetting interested parties who want to use Facebook.
The Facebook members gave their consent for Kogan to access information such as the city they set on their profile, the content they had liked, as well as some limited information about friend groups and contacts.
Kogan did not immediately reply to an emailed request for comment. You may not have heard of SCL, but its political analytics firm Cambridge Analytica has previously made headlines due to their work with the Brexit initiative as well as the Trump campaign. "We are suspending SCL/Cambridge Analytica, Wylie and Kogan from Facebook, pending further information".
At the centre of the row is a psychology professor from the University of Cambridge. According to Confessore and Hakim, Cambridge Analytica convinced Parscale (who has since agreed to be interviewed by the House Intelligence Committee) to "try out the firm".
Speaking to US National Public Radio host Terry Gross on NPR's Fresh Air on Monday, Clinton said she was probing what happened with Kenya's presidential election and why the Supreme Court invalided it.