More Advertisers Flee Ingraham's Show After Comments Mocking Parkland Student's College Rejection
- Author: Jacqueline Ellis Apr 02, 2018,
Apr 02, 2018, 10:10
David Hogg, the 17-year-old high school senior turned gun control activist, mustered the collective power of social media - and his more than 630,000 Twitter followers - and urged them to "tweet away" at her top sponsors to call on them to boycott her TV show, "The Ingraham Angle". He was later fired by the network.
Fox News' Laura Ingraham didn't learn after attacking National Basketball Association star LeBron James with her "Shut up and dribble" televised comments and is now feeling advertisers' wrath after mocking Parkland high school shooting victim David Hogg. The companies include Nutrish, Expedia, TripAdvisor, Nestle, Hulu, Wayfair, Stitch Fix, Office Depot and Liberty Mutual.
The day prior, Laura tweeted and commented on an article about David Hogg not having been accepted to four of the colleges to which he applied to.
"I think it's great that corporate America is standing with me and the rest of my friends", Hogg said on CNN.
After Ingraham mocked Hogg for a video in which he discussed not getting into the schools, including UCLA, the teen posted on Twitter asking people to call on advertisers to pull their support for the show. Companies at that time were pushing Fox to pull their ads from O'Reilly's show following a New York Times report detailing numerous sexual harassment settlements he had paid out.
Hogg, who has gained hundreds of thousands of Twitter followers in the last month, has continued to publicly pressure Ingraham's sponsors. I wonder what the fallout would be if one issued a split-the-difference statement saying that it thought Ingraham was boorish for taunting him over his college prospects but it also believes in forgiveness when remorse has been expressed, which it has in this case. According to AdAge, it's on track to be the second-most viewed show in its time slot, in which it competes with MSNBC's "The Last Word With Lawrence O'Donnell". A Fox News representative was not immediately available for comment.
Of course, O'Reilly's situation a year ago was far different and a way bigger controversy than Ingraham's at this moment.
Companies actually started pulling ads. By Friday morning, more companies had distanced themselves from "The Ingraham Angle" despite her apology. Hogg asked his supporters to each contact three or four companies.
The weight-loss company told HuffPost on Friday, "We have made a decision to take steps to discontinue advertising on this show".
"Laura Ingraham needs a few classes in compassion", tweeted the author Stephen King. "We will no longer advertise with The Laura Ingraham Show moving forward", a company spokesperson said. "However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values", Wayfair's head of public relations, Jane Carpenter, told CNBC. "MyPillow has no plans to change its advertising", said Mike Lindell, CEO of MyPillow. Who's going to drop AT&T, say, if they decide that she was wrong but she's learned her lesson and everyone should move on?