Apple is just as 'disappointed' with iPhone X sales as everyone else

For the Apple iPhone 8 Product RED edition, Apple is sticking with the same prices as for the regular variants.

Earlier, the firm was also rumored to roll out its smallest smartphone, iPhone SE, in June at its yearly developers meeting. The RED iPhone 8 and iPhone 8 Plus will be available in 64GB and 256GB variants through Apple authorised resellers.

These (PRODUCT) RED editions of the iPhone 8 and 8 Plus feature a black front, with the sides, back and even the aluminium band covered with Red.

That's why it has slashed the production of iPhone X to just 8 million units for the current quarter. The design appears to look identical to the iPhone SE and even includes a 3.5 mm headphone jack save for that glass back, which is different from both the now available iPhone SE and the old iPhone 5.

Fast company reports that the company ordered 8 million iPhone X handsets for the current quarter. The devices went for sale in USA and other countries earlier in April and now the smartphones are launched in India, Apple iPhone 8 and iPhone 8 Plus (product) Red Edition are launched with a starting price of Rs. 67,940.

Specification, Review & Prices, Ahead of possible June launch: This has been quite some time since Apple launched a successor which is touted as the second franchise of the gadget iPhone SE. So far, Apple has donated over $160 million by selling RED products.

The (PRODUCT) RED Special Edition iPhones are designed using a combination of Red and Black color and will motivate users to spread awareness about the deadly HIV and AIDS.

There has been a predictable pattern of angst about Apple Inc.'s iPhone sales, and this week is hewing to recent history.

As smartphones continue to become unweildingly large, both in terms of display size and consequently the body, those with a preference for compact phones are left without too many options. The status of this iPhone happening is still rumoured, however, adding to the rumour mill a new video leak suggests that the iPhone SE 2 would be released sooner or later this year. And obviously, the headphone jack is still missing.

The bottom line is that the iPhone X is $999, and based on the lackluster sales, consumers can't or won't pay for something that expensive.

  • Essie Rivera