E-cigarette liquid packaged like candy leads to US warnings

Specifically, the FDA compared the "One Mad Hit Juice Box" to popular apple juice boxes, "Vape Heads Sour Smurf Sauce" to War Heads candy, "V'Nilla Cookies & Milk" to Nilla Wafers and Golden Oreos, and "Whip'd Strawberry" to whipped cream.

Federal regulators are warning companies that advertise liquid nicotine products as kid-friendly food or candy.

A recent analysis showed there were a total of 8,269 e-cigarette and liquid nicotine exposures among children younger than 6 between January 2012 and April 2017, according to the FDA. Severe harm can occur in small children from exposure to or ingestion of e-liquids, including death from cardiac arrest, seizure, coma, or respiratory arrest.

Even though it is illegal to sell e-cigarettes to people younger than 18, national survey data suggest that more than 2 million middle school and high school students were current users of e-cigarettes and other electronic nicotine devices in 2016.

"No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids - especially by using imagery that misleads them into thinking the products are things they'd eat or drink", FDA Commissioner Scott Gottlieb, M.D., said. In joining the FDA, the FTC cited its authority under the Federal Trade Commission Act, which prohibits unfair or deceptive advertising.

The companies have 15 days to respond to the FDA. "These are preventable accidents that have the potential to result in serious harm or even death".

For children old enough to understand, explain to them that these products can be unsafe and shouldn't be touched.

The FDA says it might file injunctions or seize products if the companies don't take action to address regulators' concerns.

"Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable", Acting FTC Chairman Maureen K. Ohlhausen, said in the release.

E-Cigarette packages that look like candies prompted warnings from USA officials, who are intensifying their crackdown on e-cigarette products that they say are geared to entice children.

  • Anthony Vega