Amazon planning "high-end hi-fi" range with Alexa voice control
- Author: Latoya Cobb Sep 20, 2018,
Sep 20, 2018, 1:13
Amazon is reportedly working on eight new Alexa-enabled devices - including a microwave - that it hopes to launch by the end of this year, reports CNBC. The new devices include an amplifier, microwave, subwoofer, receiver, and an in-car gadget. The company is expected to show them off at an event this month, CNBC goes on to note, according to an internal Amazon document. If CNBC's report is correct, it's clear that Amazon wants some of those products to be under its own umbrella even if that means expanding into new categories like kitchen appliances.
Each one of these new products could open up fresh revenue streams for Amazon.
Amazon is already grabbing a certain share of the smart speaker market with a few Echo-branded devices. This is Amazon preparing to push into all of your home electronics and appliances.
The information comes from CNBC, which reports that Amazon is planning to release various voice-controlled devices allegedly including a subwoofer, amp, microwave oven, and something that will be used within a vehicle, all of them featuring Alexa. Amazon has often taken a scattershot approach to its hardware initiatives, releasing not only massively successful products like the Echo home devices, but also experimental projects like Echo Buttons, a light-up device designed for gaming.
Earlier this year, Amazon acquired the smart doorbell maker Ring, which also makes devices that are compatible with Alexa.
'We want customers to be able to use Alexa wherever they are, ' Amazon CEO Jeff Bezos said in the firm's most recent earnings report.
However, Amazon's Alexa software has a wider range of skills on offer that enable it to link up with and control more third-party devices around the home. Higher-end models provide further flexibility to explore Amazon's offerings beyond Xbox, but as always, these come at a premium.
The world could have an Alexa-enabled microwave before 2018 is finished-yes, a microwave.