Canelo Alvarez, Golden Boy Promotions sign five-year partnership with DAZN
- Author: Angelo Rivera Oct 18, 2018,
Oct 18, 2018, 1:29
That will be the first of Alvarez's next 11 bouts that will be shown on DAZN, which has also agreed a deal with Golden Boy Promotions to stream 10 fight nights per year from the start of 2019.
His contract surpasses that of Giancarlo Stanton, who signed a 13-year, $325 million pact with the Miami Marlins in 2014.
Canelo's first fight on DAZN will occur on December 15, when he battles Rocky Fielding inside Madison Square Garden in New York City.
The move comes after DAZN, which only launched in the USA in September, looks to exploit a gap in the market after HBO announced it will end its 45-year history of broadcasting boxing at the end of 2018.
Undefeated boxing champ Floyd Mayweather discusses his global business venture, Mayweather Boxing + Fitness, that features a virtual reality experience.
"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances", he added.
The boxer is represented by Golden Boy Promotions, the stable led by former champion Welterweight Oscar De La Hoya, the highest pay-per-view earner in boxing before Floyd Mayweather and Manny Pacquiao arrived on the scene.
"The December fight with Fielding is a unsafe fight", he said. "But I always want to take on challenges, and I am very happy my fans will be able to see me fight at a small cost".
The deal means that fight fans will only have to pay a US$9.99 per month subscription fee to watch Canelo on DAZN, compared to the US$80 HBO used to command for the 28-year-old's pay-per-view (PPV) fights. "DAZN has the ideal platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways".
"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said.
Alvarez (50-1-2, 34 KOs) beat Gennady "GGG" Golovkin in a majority decision in September to become the WBC, WBA, Lineal and Ring Magazine Middleweight champion.
Who's to say DAZN can't have Matchroom / Hearn, De La Hoya / Golden Boy and Al Haymon (managed fighters) fights all on their platform in time?
Making DAZN's commitment, belief and investment in the sport of boxing even bigger then Eddie's initial one billion dollar deal.