Video streaming subscriptions surpass cable customers for first time

We know that Apple has been overhauling its News app into a subscription service modeled on its acquisition of Texture. The move could also guide Netflix' strategy for other developing markets across the globe in the company's plan for world domination.

Along with investing some of its considerable war chest in original shows, Apple could try to spice up its streaming service by adding in benefits such as access to its music library or online storage capacity at iCloud. The rumor that Apple will be hosting a spring event is proving to be true.

After what seems like an interminable wait, Apple is ready to take the covers off its video streaming service next week. The news and video services will likely debut with a single bundle option for everything, similar to Amazon Prime.

Netflix is one of the best video streaming services in India and evidently, the most expensive when compared to rivals like Amazon Prime Video, ZEE5, Hotstar, etc. In fact, an average Indian user is said to be using at least 35 apps on a monthly basis, and spending most on video-streaming, with Netflix being the most-downloaded paid app.

While we don't think this scenario is particularly likely, it wouldn't be out of the realms of possibility if Apple included the streaming service within the Apple TV application that comes installed on every iOS and tvOS device.

Depending on the games made available as part of such service, it could end up being the biggest start of Apple event.

The cheapest Netflix subscription costs $9 (£5.99 / AU$9.99) per month, so an Apple streaming service subscription could cost less than that. The House of Mouse has one of the most vast (if not the most vast) content libraries in Hollywood: We're talking "Star Wars", Marvel, Disney Animation, Disney live action, Pixar and now, thanks to its $71 billion acquisition of Fox's assets earlier this week, even more content. Disney also owns a controlling stake of Hulu, which gives it an even bigger slice of the streaming pie. It's expected to launch on March 25, although Variety reports that it won't be available to the public until later this year.

This service will combine stories from newspapers, websites and magazines into a new tab in the Apple News app on iPhones, iPads and Macs. There's also word of a new finance service, with Apple partnering with Goldman Sachs to offer a credit card tied to Apple Pay. The way it would work is Apple would collect the recurring revenue from the gaming bundle and then split it among participating game developers based on how much time users spent playing their respective games, per this new report.

Apple based the service on Texture, an app it acquired a year ago. The Wall Street Journal has agreed to join Apple's service, according to a recent New York Times report.

  • Anthony Vega