Watch the Apple Show Time event live here

At a special event in Cupertino, Apple unveiled its Apple TV+ streaming service, and with it a short clip of some footage from its slate of upcoming original shows.

Apple today announced a new subscription service called Apple Arcade for games on its platforms, including iPad, iPhone, Mac, and Apple TV.

Apple hosted a major launch event for its long-anticipated television service at its Cupertino, California headquarters on Monday, finally revealing its plans for the major slate of television programming that will star major names including Chris Evans and Reese Witherspoon, and comes from even bigger-name creatives, including Steven Spielberg, Taika Waititi, and M. Apple Arcade will also let users play all of the games without an internet connection. The company did not disclose pricing or which titles would be available at launch.

Apple did not announce a price for the new service.

The company also said it is launching a credit card called Apple Card, and a gaming service called Apple Arcade.

If you're looking for Black Mirror-style content and stuff that's super dark, it doesn't look like Apple TV+ is for you.

The tech giant introduced a new Apple TV app that customizes itself to the viewer's personalized preferences.

While Apple isn't the first this month to throw its hat into this arena - indeed, it took what seemed to be a mild dig at Google by specifying all of its games could be played offline.

Still, given the 1.4 billion iPhones, iPads and other Apple devices already in consumers' hands, it would be a mistake to write the obituary for Apple's streaming service before it launches, says Samik Chatterjee, an analyst at J.P. Morgan.

At Apple's March event today, the company confirmed the existence of its gaming subscription service.

Apple VP of Services Peter Stern said that Apple TV Channel's "expert editors are like the friend you have that always knows the best shows on TV".

Plus, Oprah was in the house at the Apple event, announcing two new documentaries.

Making must-have TV shows and movies that are watchable on any device has turned Netflix into a force in both Silicon Valley and Hollywood.

It will also have articles from some newspapers, including The Wall Street Journal and The Los Angeles Times. "At this point in my career, I want to be part of wonderful stories, exciting characters, and also just having a good time". Apple stated that there are over 5 billion articles read every month inside Apple News, with the company stating that it's the most popular news app that's ever been made. It's a Mastercard issued by Goldman Sachs. Users will be able to pay a monthly fee to play select titles.

  • Jacqueline Ellis