Jay-Z Celebrates Jordan Peele's 'Us' Movie's Box Office Success
- Author: Jacqueline Ellis Mar 27, 2019,
Mar 27, 2019, 0:36
In an interview with Fandango, the director revealed he made cameos in both Us and Get Out films.
It exceeded industry expectations in a big way. The psychological thriller about a family confronted by a band of doppelgangers almost doubled projections, which estimated a three-day total in the $38 million to $45 million range. From the film's opening on March 22, 2019, throughout its opening weekend, it has amassed over $70 million nationwide.
The sheer openness when it comes to he interpretations is perhaps best summed up when Red (the doppelganger of Lupita Nyong'o's Adelaide) answers her double's cries to know who or what her family are with the simple response: "We're Americans". The relatively low cost nearly guarantees a profit for the picture if it hits Box Office Pro's long-range forecast of US$147 million in ticket sales over its domestic run.
The film, along with returning hits like Captain Marvel, should help theatre owners collectively generate a 13 per cent increase in sales from the same weekend a year earlier, according to estimates from Box Office Pro. That was 56 times its budget.
Coming in at No. 5 is Universal and DreamWorks' How to Train Your Dragon: The Hidden World. "Us" pushed Disney's "Captain Marvel" down to second place, at $35 million (Sh3.5 billion) for the weekend, but that female-led blockbuster had little to complain about. It received immediate critical praise, quickly earning a 94% Rotten Tomatoes score and outstanding reviews.
Joran Peele's latest horror movie, Us, is now tearing up the box-office, and its ambitious, abstract finale has undoubtedly left everyone leaving the cinema a little perplexed. Audiences gave it a CinemaScore of B.