Ford showcased its new model of the Explorer to nine major cities across the United States, setting a buzz among the media and making it a hot topic in such popular social networking sites as Twitter and Facebook. For example, in Wisconsin, Ford made a sensational show when a chopper carrying the Explorer sent it down the middle, amazing the show goers and fans alike.

Ford did not only gain attention from the online media, but from the old media as well, including being featured in such popular shows as the “Today” in NBC, and “Squawk Box” of CNBC. Indeed, Ford has gained a lot of attention for its newest automobile.

Ford has a stellar performance in its second quarter, earning profits as much as 2.6 billion dollars. With this well timed release of a new automobile, Ford will continue to sustain its peak and be a very strong force in the automobile industry for at least next year.

One thing unusual about this release is that nobody in the competition is also releasing a new car. In a rare occasion, only Ford is in the spot light, and this is unusual because Ford usually showcases a new car as a competitive move for gaining attention. According to Rebecca Lindland, who is an analyst for HIS Automotive, this move by Ford will be a growing trend because of the influence of Social Media.